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A cover letter serves two important functions. It introduces and sells you. Putting your best foot forward means sending a thoughtful, distinct letter.
1. Keep it short. The ideal cover letter is about half a page long, and never exceeds one page. A concise letter demonstrates that you are focused and have strong communication skills. Aim for one to three brief paragraphs.
2. State the position. The recruiter who reads your letter may be hiring for several posts. While candidates who e-mail their resumes often include the job title in the subject line of their e-mails, if the recruiter prints a letter out before reading it, such information may be lost. Clearly state the job title in the first paragraph of the letter, preferably in the first sentence.
3. Explain why you want the job. Candidates should always answer the question ‘Why do I want to do this work?’ Ask yourself how the position fits into your overall career plans and what you find exciting about the particular sector. A genuine show of enthusiasm and knowledge will set you apart from those sending generic form letters.
4. Clearly describe ways you will contribute. This is the most important element of a cover letter. After carefully reading the job description, write a paragraph outlining one or two specific examples of how your skills and experiences will fit the company’s needs.
5. Match, but don’t reiterate, your resume. This is one point many job seekers find tricky. You should never claim experience in your cover letter that isn’t reflected on your resume. Doing so makes you look like a liar. At the same time, your cover letter shouldn’t simply restate your resume. When you explain the ways you will contribute, refer to an experience or skill on your resume to show how you will add value to the company.
6. Don’t say you’re not qualified. Even if you think the position is out of your reach, your job is to convince the recruiter you are qualified. If the recruiter thinks you’re unqualified, a confessional letter is not going to get you an interview. Keep the letter positive by focusing on your transferable skills and unusual accomplishments.
7. Proofread. Using a spell checker is not enough. Many recruiters will dismiss even the most qualified candidate if there’s one typographical error in the cover letter or resume. Reread your letter two or three times, then give it to someone else who knows a thing or two about good writing. Even if your letter is free of error, poor grammar also makes a bad impression.